THE TERRITORY AS A DESTINATION FOR XR EXPERIENCES

How to integrate new technologies into a territory’s development strategy? More and more territories are now investing in the transformation of their public spaces into experience destinations. Alongside museums and historical sites, new categories of places are emerging: « digital art exhibitions », « augmented walks », « cultural playgrounds »… To imagine and operate these experiences, multidisciplinary ecosystems are being created: museums, for example, are pooling technological solutions to reduce their costs. Some cities are opting for operating concessions to reinvent traditional PPP (public-private partnership) models and thus encourage the emergence of startups in the museum and cultural field.

The aim of the conference is to present from a macro point of view the genesis of ambitious digital cultural tourism policies and the indicators put in place to measure their effectiveness.