Ruba Saleh is lecturer and researcher at ICHEC Brussels Management School. She holds a PhD in Regional Planning and Public Policies from Iuav Venice University of Architecture, and a master’s in international Cooperation and Development from the European School of Advanced Studies in Cooperation and Development, Pavia, and a B.Arch. in Architecture from Iuav Venice University of Architecture. Her area of expertise includes cultural heritage management, cultural entrepreneurship, contested heritage, circular economy, sustainable business models, participatory processes, and codesign. She is the coordinator of C-SHIP (Cultural Entrepreneurship) professional training program at ICHEC. More info at https://www.ichec.be/en/c-ship-project.