Géraldine BUEKEN

Géraldine Bueken is an experienced design strategist, producer & scriptwriter. She is convinced that the power of fiction and edutainment can transform audiences’ mindsets and behaviors, she has developed her artistic, entrepreneurial and narrative skills over the last 15 years to create strong, influential media concepts, including highly successful ‘impact’ fictions and gameshows widely broadcasted in Morocco, Belgium and France. In 2020, she co-founded PAXI, a collective dedicated to the creation of immersive cultural experiences for the valorization of African heritage & stories. In 2021, she founded XR4Heritage – The Lab.