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Immersive cultural experiences – The European perspective

  • 16 December 2020

XR and 3D technologies have a huge potential to better preserve and promote cultural heritage as well to open new ways of engaging with audiences via more accessible and immersive storytelling. They can contribute, for example, to the reconstruction of damaged cultural heritage or to the development of tourism and digital arts. New technologies can also help bring cultural heritage sites back to life. Follow Rehana’s talk to learn more about the initiatives that the European Commission has been supporting in the area of digital cultural heritage.

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Many cultural heritage institutions seized the opportunities offered by digital technologies during the confinement when they had to close down for several months and then face a reduced number of visitors. On the Commission webpage Cultural Heritage @home, you can see some examples of innovative online offering by museums who managed to keep their audiences and attract new ones.

Follow Rehana’s talk to learn more about the initiatives that the European Commission has been supporting in the area of digital cultural heritage such as Europeana, the European cultural platform or the European Competence Centre for digital preservation and conservation of cultural heritage as well some promising projects using AR/VR to bring cultural heritage to life.

Do not miss either the information about the Commission support for the Cultural Heritage and Interactive Technologies in the next programmes: Horizon Europe and Digital Europe Programme as well as about future actions proposed by the Commission like the VR/AR Industrial Coalition and the VR Media Lab.

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